Naturally Comfortable. Authentically Australian.
Natural, Australian wool products. Designed to be timeless, practical, breathable and beautiful across seasons.
Natural wool essentials for everyday living
See What They Say About Our Wool Products
Your Questions, Answered
How do I care for my wool products?
Proper care helps extend the life of your wool products. We recommend airing your wool items regularly and washing only when needed. Always follow the care instructions to keep your 100% wool products soft and in great condition.
How long will my wool products last?
High-quality wool products can last for many years with proper care. 100% wool is a durable natural fibre known for its softness, strength, and long-lasting quality.
How often should I wash my 100% wool products?
Wool does not need frequent washing. Wool scarves can often be worn 10–20 times before washing, while wool clothing may need cleaning more often depending on wear.
Is 100% wool itchy?
High-quality 100% wool products are soft and comfortable to wear. The natural wool fibres are breathable, lightweight, and designed to provide warmth without feeling itchy. With proper care, wool scarves, clothing, and other wool products can stay soft and comfortable for years.
Will my wool products pill over time?
Yes, some light pilling is normal for wool products. It happens when small fibres rub together during use. You can easily remove pills with a wool comb or fabric shaver. With proper care, your wool products will stay soft and look great for longer. For more tips, please read our guide.
WooliWooli Journal
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What Is Wool Pilling? How to Reduce Pilling
What is wool pilling? Over time, you may notice small fibre balls appearing on your wool products. This is known as pilling and is a natural part of wearing wool,...
What Is Wool Pilling? How to Reduce Pilling
What is wool pilling? Over time, you may notice small fibre balls appearing on your wool products. This is known as pilling and is a natural part of wearing wool,...
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Christmas in July: Why Australian Wool Makes th...
Finding the right gift is not always about choosing something expensive or impressive. Often, the most meaningful gifts are the ones that become part of someone’s everyday life. This Christmas...
Christmas in July: Why Australian Wool Makes th...
Finding the right gift is not always about choosing something expensive or impressive. Often, the most meaningful gifts are the ones that become part of someone’s everyday life. This Christmas...
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Why Choose Wool?
When people think about buying a scarf, colour and style usually come first. But what really makes a scarf enjoyable to wear is the fibre it's made from. At WooliWooli,...
Why Choose Wool?
When people think about buying a scarf, colour and style usually come first. But what really makes a scarf enjoyable to wear is the fibre it's made from. At WooliWooli,...
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Shop with Purpose This July
This July, we're proud to partner with Catherine House to help bring warmth to women experiencing homelessness. Enjoy 10% off all scarves when you use the code CH10 at checkout. At the...
Shop with Purpose This July
This July, we're proud to partner with Catherine House to help bring warmth to women experiencing homelessness. Enjoy 10% off all scarves when you use the code CH10 at checkout. At the...