Discover Australian Wool Essentials
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AUSTRALIAN MADE 100% MERINO WOOL SCARVES
Made from 100% Australian Merino wool, this soft wool scarf is lightweight,...
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THE ADELAIDE SERIES WOOL FLATS
Inspired by Adelaide. Modern women's wool footwear reimagined. Named after the city...
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100% WOOL BEANIES
Made from 100% Merino wool, this wool beanie is soft, warm and...
Your Everyday Winter Essential
Australian Made 100% Merino Wool Scarves
Made from 100% Australian Merino wool, WooliWooli scarves offer natural softness, warmth and breathability in a lightweight, versatile design.
Made in Australia and crafted with care, our Merino wool scarves are easy to wear across changing seasons, whether for everyday styling, travel or thoughtful gifting.
what makes them different
Wool Flats for Everyday Comfort
Soft, breathable, and naturally comfortable, WooliWooli wool flats are designed for easy everyday wear.
The Adelaide Series brings the comfort of wool together with the convenience of machine washing.
Find your perfect fit
Enjoy free exchanges until you find the right fit.
What Customers Say About Our Australian Wool Products
Your Questions, Answered
Are WooliWooli Merino Wool Scarves Made in Australia?
Yes. All WooliWooli scarves are made in Australia.
Most scarves are made from 100% Australian Merino wool, while a small number are made from a blend of 90% Merino wool and 10% Alpaca.
Please check individual product pages for specific material details.
How do I care for my wool products?
Proper care helps extend the life of your wool products. We recommend airing your wool items regularly and washing only when needed. Always follow the care instructions to keep your 100% wool products soft and in great condition.
How long will my wool products last?
High-quality wool products can last for many years with proper care. 100% wool is a durable natural fibre known for its softness, strength, and long-lasting quality.
How often should I wash my 100% wool products?
Wool does not need frequent washing. Wool scarves can often be aired between wears and washed only when needed, while other wool products may require different care depending on use. Always follow the care instructions for the individual product.
Is 100% wool itchy?
The feel of wool can vary depending on the type and fineness of the fibres. Fine wool fibres, including Merino wool, generally feel softer against the skin than coarser traditional wool fibres. Comfort can also vary between products and from person to person.
Will my wool products pill over time?
Yes, some light pilling is normal for wool products. It happens when small fibres rub together during use. You can easily remove pills with a wool comb or fabric shaver. With proper care, your wool products will stay soft and look great for longer. For more tips, please read our guide.