WooliWooli About us

In the beautiful landscapes of South Australia, where rugged coastlines blend with rolling vineyards, a new chapter in woollen elegance is being written by a brand that honours tradition while embracing innovation – WooliWooli. Rooted in the idea of redefining comfort and style, WooliWooli emerges as a contemporary and sustainable beacon in the world of woollen products.


WooliWooli's tale is collective passion and forward thinking. Founded by a group of friends, each with an eye for design and a shared commitment to the environment, WooliWooli embarks on a journey friendship, to weave together the threads of tradition and modernity in a way that resonates with the soul of South Australia.


At the heart of WooliWooli's narrative lies a deep appreciation for the artistry of nature and the ingenuity of human craftsmanship. The brand's artisans handpick the finest raw material sourced from Australia and manufactured in Australia. 


WooliWooli's product line boasts a harmonious blend of two worlds: bedding products that transform your sleep into a cocoon of softness and fashion scarves that effortlessly elevate your style. 


Every piece whispers of South Australia's beauty – from the limestone coast to the vibrant modern Adelaide city. WooliWooli captures the essence of these landscapes, weaving them into its designs with meticulous care.