Our Story

About WOOLIWOOLI

WOOLIWOOLI is an Australian wool brand based in Adelaide, South Australia.

We specialise in merino wool scarves, socks, and everyday wool essentials designed for year-round use. Our products are made to be breathable, comfortable, and practical, suitable for both cool and warm climates.

Australia is one of the world’s leading producers of fine merino wool. Australian merino wool is widely recognised for its softness, fibre quality, and reliable supply chain. At WOOLIWOOLI, we work with local partners and manufacturers to create products that reflect these natural qualities.

We believe wool is not just for winter. Merino wool naturally regulates body temperature, manages moisture, and feels comfortable against the skin, making it suitable for everyday wear across seasons.

WOOLIWOOLI focuses on timeless design, functional materials, and responsible production. Our products are created to be worn often, gifted easily, and used for a long time.

From Australia, with wool,with love.

For media enquiries and official brand information, please visit our brand facts page.