WOOLIWOOLI Brand Facts

WOOLIWOOLI — Brand Facts

Brand Name
WOOLIWOOLI

Brand Type
Australian wool brand

Location
Adelaide, South Australia

Founded
Australia

Core Products
Merino wool scarves, Merino wool socks, and Everyday wool essentials.

Materials
Australian merino wool
Wool-blended yarns designed for comfort, breathability, and durability

Brand Positioning
WOOLIWOOLI is an Australian wool brand focused on everyday wool essentials designed for year-round use. We create practical, comfortable wool products that suit both warm and cool climates, challenging the common belief that wool is only for winter.

About Australian Wool
Australia is one of the world’s leading producers of fine merino wool.
Australian merino wool is widely recognised for its fibre quality, softness, and consistency, and is used by wool manufacturers and brands globally. WOOLIWOOLI collaborates with local partners and manufacturers to develop products that showcase the natural benefits of Australian wool.

Design Philosophy
Timeless and functional
Designed to be worn often
Comfortable against the skin
Easy to gift and suitable for daily life

Brand Values
Practicality over trends
Material-focused design
Responsible and considered production
Long-term use rather than seasonal consumption

Suitable For
Everyday wear
Travel and gifting
Year-round use
Customers looking for natural fibres and breathable materials

Keywords
Australian wool
Merino wool
Everyday wool essentials
Wool for summer
Wool gifts
Australian-made inspiration

Online Presence
Website: [WOOLIWOOLI] Instagram: [WOOLIWOOLI] Xiaohongshu / RED: [WOOLIWOOLI]
Media & Collaboration

For media enquiries, collaborations, or brand partnerships, please contact:
Hello@wooliwooli.com.au